LGE's 2007 Appliance Line-Up Puts Spotlight on Healthy Households
Expands premium offerings with focus on environment and design

/Consumer Electronics News Articles/ - AMMAN, JORDAN, April 07, 2007 - Global and regional digital leader LG Electronics, a pioneer in home appliance convergence, is continuing its gains in the premium appliance category with the introduction of its 2007 portfolio of digital appliances featuring both innovative technology and design.

Last year, LG Electronics shook up the premium appliance market by combining cutting-edge technology with an emphasis on artistic design and visual aesthetics. The company showcased its accomplishments by winning numerous design awards, including the prestigious Red Dot Design Award and iF Design Award. The company was further bestowed with the highest ratings from J. D. Power and Associates and Consumer Reports for design and technological excellence.

In 2007, LGE will continue to expand its premium offerings. New looks, functions, styles, and features will help make people's lives more convenient and enjoyable. Mr. Kevin Cha, General Manager of the LGE Amman Branch, pointed out, "LGE has not only made technological and aesthetic advancements, but have also introduced more health and environment-friendly features to our new products.

We are excited to be part of this evolution and to bring to the market a new wider variety of products; advocating a new healthier and environmentally friendly lifestyle".

In 2007, LGE refrigerators will impress consumers with LGE's specialty on design, particularly LGE's new fully metallic refrigerators showcased in an icy elegance. The new refrigerator provides a sophisticated atmosphere, and its minimal design adds more class on consumers' kitchens. The digital leader's emphasis on consumers' health and convenience, furthermore, brings more functions in 2007.

LGE's innovative side-by-side refrigerator (GR-P277ATB) offers better use of freezer space by placing the ice maker on the upper part of the freezer door, allowing more freezer shelves. This year's side-by-side refrigerator also provides clean and convenient food storage using seven separate baskets, allowing consumers to easily find foods and not worry about foods absorbing other odors.

In the vacuum cleaner segment, LGE's 2007 line-up features more power. The recently launched Kompressor incorporates the world's first motorized dust compressing technology which compacts dirt and dust sucked up by the vacuum. This not only allows for more vacuuming without stopping to empty the dustbin (it holds four times the waste of conventional cleaners), but it also means that when consumers empty the dustbin, dust doesn't escape back into their homes.

Mr. Ghazi Farouq, Assistant Managing Director for Marketing at the Middle East Complex, an agent for LGE products in Jordan, said, "We are particularly enthused about our new line of Digital Appliances. We are proud to be able to bring to the Jordanian consumers such sophisticated and premium products that will help them go about their daily lives in a more efficient, and user-friendly manner."

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